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Enzo F. Cesario asked:




Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work should be protected, and there’s no reason to let someone trash your brand just because you didn’t consider every single eventuality.

However, there is such a thing as over-zealousness. Planning ahead is good, but the Internet is a dynamic and fluid place that has its own rules. It is in many ways a living entity, growing and evolving as more input is provided and refined by the collective efforts of billions of minds working together, or even at cross-purposes. Attempting to outright control the Web is an exercise in folly, and we provide a clear example of when going too far can go wrong.

Living Language

Language is an odd thing. It requires a certain degree of agreed definition otherwise it’s worthless. So consider the interesting case of Adobe Systems and the trademark usage document they recently published on their site. In short, the document goes into the various approved ways to use the names of their products such as Reader, Acrobat, and Photoshop, as well as ways not to use them.

Adobe’s Photoshop and other Adobe products have been driving forces on the Web, leading toward greater standardization of document and file types. As the popularity of the format grew, the language surrounding them adapted.

Creating an image using Photoshop became ‘Photoshopping,’ and then just, ’shopping.’ These words entered into the popular use of language on the Internet fairly quickly, leading to Adobe’s decision to publish a trademark guideline document. Now, before going further, this is both an example of good and bad efforts to protect a brand.

The Good

The document does clearly state that these are guidelines for official promotional uses of the Adobe trademarks. This is their legal right – having trademarked the term, they can provide information on how they are to be appropriately used. Adobe is clearly making an effort to ensure their brand is presented in the spirit they intended.

The Bad

The document addresses some issues that seem somewhat nitpicky, and outside the realm of official trademark uses. The portion on ‘don’t abbreviate Photoshop to PS’ in particular doesn’t seem like something that would come up in official promotional material, and really comes across as a jab at popular forum culture.

As we’ve discussed before, people on the Internet are not robots, but people with a sense of individuality, their own rights, and quite frequently an ironic sense of humor. Again remember the infamous 4chan protests of Scientology. These were not a protest in the traditional sense – these users got together to do this as a lark. The average Internet user doesn’t respond well to patronizing commentary, and such efforts usually backfire.

Something Old, Something New

The phenomenon we are discussing is not unique to the Internet, either. Before the Internet was created, people were calling every tissue a Kleenex, despite this referring to only one brand out of many (Puffs, Scott, etc). Making a photocopy is still called Xeroxing in many circles, because Xerox made the first major breakthroughs in office photocopying. Both of these occurred before the Internet provided the tools to speed the process along, so consider how much harder it would be to arrest the process now.

Measured Steps

Again, the Adobe document provides both some good and some bad elements. Having information available is never a bad thing, especially where official trademarks are concerned. Letting people know how you want them to use your trademark on official documents is a good step. Instead of requiring time to be wasted contacting people and looking the information up, they can go to your resources page and find what they need without a hitch. You’ve made their lives easier and given your brand a positive image.

On the other hand, there is something to be said for letting pop culture have its way. People might call it Xeroxing, but if they’re buying Canon machines has anything really been lost? Make allowances for the whims of pop culture, and consider contacting your user base. When you’re putting your trademark document together, run it by your audience for consideration. Put up a comment page and ask for feedback, jokes included. Then you may just find you have the most honest evaluation you could have ever asked for, free of charge.

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Amy Zhou asked:




Slow PC performance can be extremely frustrating and annoying for people who use computers daily for either business or fun. You may worry about how to speed up your computer because you are not an experienced expert on dealing with your computer. In fact, there is some easy way with easy steps to speed up your computer, and what you need is just to have some basic knowledge listed below in order to help you improve and enhance your PC performance.

To speed up your computer, make sure you know something about the essential factors which may affect the performance of your computer. These factors refer to the software and hardware of your operating system, as well as your regular computer maintenance. Very easily, to speed up your machine and enhance your PC performance, you can just follow the three steps below.

1. Defragment the Hard Disk of Your Computer
All of the information available on your computer is held on your hard disk. And all the data is stored in the form of files onto the hard disk. When your computer files are modified and removed, fragmentation happens. So, it is necessary to use defrag to speed up your computer and optimize your computer every few months. Your computer maintenance can be made detailed and your system can be carefully taken care of by defragmentation.

2. Increase the Computer RAM if Necessary
The most well-known form of computer memory is RAM, which determines how fast and effectively your computer performs your requested tasks. As new applications and programs always require larger memory to run normally, thus, every few years you need to check and upgrade your computer RAM to avoid your system performance becoming slow. Your computer can run much faster than before with a larger RAM.

3. Clean up Your System Registry
You need to clean up your system registry regularly, or the registry could be fed up after a long term use of the computer. This is because the installing or running of software on your computer always makes modifications on your system registry, and many registry entries, good or bad, generate in the meanwhile. The accumulation of the bad and useless registry entries is a crucial factor to slow down your computer, and worse results in some computer errors or even system crash, and so on. Therefore, a good registry cleaner can not be missed if you want to clean up your system registry and enhance your PC performance immediately with the easiest way. The registry cleaner software – Registry Easy is always the best choice according to the feedbacks of computer users on the worldwide investigation.

Want to have a fast running computer again? Just keep the three steps above in mind and follow it to take good care of your computer at once. You can have a speedy computer and the wonderful PC performance by yourself.

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Crj208 asked:

Here’s what’s going on: I just got my new PSP yesterday. I don’t yet have a memory card, and I just started using it out of the box. Every time I try to go to www.hotmail.com the browser keeps saying you are going from an unecrypted page to a encrypted page. Continue? Yes or No and I press yes. Then the same question keeps popping up and I keep selecting yes, but it doesn’t go any further than that! Why is that? It does the same thing when I try to check my yahoo and aol email too.

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Paul McDonald asked:

If you’ve become one of the thousands who have already become infected with it and are looking for a Malware Catcher 2009 removal method that works, you will no doubt find many different theories on the subject. But here’s the reality – this latest rogue spyware program is extremely difficult to remove and there is really only one way you are going to get rid of it for good…

What is Malware Catcher 2009?

The latest of a long list of rogue antispyware programs, this threat will bombard your computer with false security messages and popups in an attempt to scare you into purchasing the full blown version – which is nothing more than spyware itself.

On top of the constant popups and subsequent computer slow down, the program can also log vital data about your interaction with the computer such as keystrokes and browsing habits and can relay that data to the programmer/hacker on the back end who will then analyze the data and use it to gain access to your bank accounts, credit cards, and may also possibly steal your identity.

Why is Malware Catcher 2009 Removal Difficult to Achieve?

This latest rogue program places a large number of random files and registry entries onto your computer. Contained within these random files are instructions to reinstall the program should the main files and entries be deleted.

So what happens is that every time you boot your computer, those random files run code that checks for the existence of the main files and if it does not find them it then goes ahead and reinstalls the entire program again.

This makes manual removal impossible and it also makes it highly unlikely that basic spyware removal tools will be able to detect all the files related to the rogue program and delete them.

How Can I Remove Malware Catcher 2009 For Good?

Your best bet, if you are going to fully remove this rogue program, is to download and install an advanced spyware removal tool.

The reason for this is due to the fact that only the most advanced tools update their spyware detection databases on a regulard basis, some even do it daily, and thus are able to detect all the files and entries that are placed on your computer – even the random ones. On top of that, the advanced tools also provide robust real time protection that can stop threats before they get a chance to infect your computer which means your computer will be protected from reinfection.

So even though getting your hands on one of these advanced tools will require a small investment, you’ll be able to breathe a sigh of relief knowing that Malware Catcher 2009 removal will be a breeze and also knowing that you won’t have to worry about getting reinfected with it or any other spyware program again.

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Jackson Miles asked:

There is a very short list of paid proxies even worth mentioning. I have been using Privacy Partners for quite some time now and I have to say, their paid proxy service is at the top of the list and the best you will find. Why?

100% Up-Time-

I have never seen a product that actually has 100% up-time. Whether it be your hosting or another online service, 99.9% is usually all you will get. Not the case with Privacy Partners. Their service has worked flawlessly for me. Not one time has their server crashed or not immediately connected me to the internet.

Rotating IP Addresses-

Every thirty minutes your IP address rotates. Did I mention this is without interrupting your internet connection? There are no broken proxies. EVER. You have the choice of connecting through a West Coast, East Coast or even a Netherlands IP address. Unlimited bandwidth and no delays. Their super fast servers make sure of this. There are no annoying ads either. Your small monthly fee of under $10 makes sure of that.

Free Trial + Money Back Guarantee-

When a company offers a free trial and a money back guarantee, they obviously stand behind their product/service. Being the best paid proxy service in the business is not an easy task. Online security and privacy are at risk more nowadays than ever before. Connecting to the internet thru a paid proxy is the only way to go.

All in all Privacy Partners tops the list of best paid proxies. Your online security and protection is important. Go with the best.

Leif Wheeler asked:

The first known use of the expression “spyware” occurred on October 17th, 1994 in a post that joked about Microsoft’s business model. Spyware later came to allude to snoop equipment such as diminutive cameras. In early 2000, the man who started Zone Labs used the term in a press release for a new product. Since then, the computer-community has used the term in its current definition.

Spyware often comes wrapped-in with shareware or other software, and with music CDs. The user installs a program, for example, a file-trading utility or music program. The installer also installs the spyware. Even though the acceptable software itself may not do harm, the wrapped-in spyware does. Occasionally, spyware authors will pay shareware creators to wrap-in spyware with their software. An example is the Gator spyware distributed by Claria. There are instances when spyware authors will repackage desirable free software with destructive installers that add spyware.

Another way of propagating spyware is by tricking users. A program will manipulate a security feature that is supposed to prevent harmful installations. Internet Explorer is designed to stop websites from starting an unwanted download. Alternately, a user action must normally trigger a download (like clicking on a link). Nevertheless, links can prove misleading. For example, a pop-up may look like a normal Windows dialog box. The box contains wording like “Do you want to improve your Internet experience?” with links that look like real buttons reading No and Yes. It doesn’t matter which button the user selects, a malicious download will start, installing the spyware on the user’s computer. Newer versions of Internet Explorer offer better security against this tactic.

Many unscrupulous spyware creators infect a computer by going after security weaknesses in the Web browser or in other applications on the targeted computer. When the user arrives at a Web site controlled by the spyware creator, the site includes code that forces the download and installation of spyware or infiltrates the browser. This kind of spyware creator will have broad knowledge of commercial-quality firewall and anti-virus programming. This is commonly known as a “drive-by download”. It leaves the user an unfortunate onlooker to the intrusion. Conventional “browser attacks” target security weaknesses in Microsoft Java Runtime and Internet Explorer.

Another problem in the case of some kinds of spyware programs is that they will replace the banner ads on visited web sites. Spyware that acts like a Browser Helper or web proxy can replace a site’s own advertisements with advertisements that benefit the spyware author. This can seriously affect the revenue stream of advertising funded web sites.

There have been instances when a worm or virus has delivered a cargo of spyware. For example, some attackers used the W32.Spybot.Worm to set up SpyWare that caused pornographic ads to pop up on the screens of an infected system. By re-routing traffic to commercial sites that are set up to funnel funds to the spyware creators, they can profit even by such obviously illegal actions.

paquito el chocolatero asked:

If i´m in a LAN at work and i log into gmail using https (ssl)…i know that all things i send are encrypted but, the dns or ip which i´m calling are visible, then, what about one person´s email address???

When gmail send my mail, the destination email adress is visible, but the question is…is that visible when i send it to gmail from my LAN too??, this is, throught the admin´s router.

Thanks

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Gordon Russell asked:

If you have heard stories of your distant Scottish ancestors and are curious to find out whether you are related to famous Scotsmen such as Sean Connery, Ewan McGregor or Andy Murray then tracing your Scottish family history is a lot simpler and cheaper than you might think. The demand for genealogical data has increased significantly over recent years as more and more people are becoming aware of how easy it is to access genealogical data these days compared to 10 years ago. No longer do people have to actually visit Scotland to trace their Scottish ancestry instead all they need is access to a computer and hey presto they can view a lot of their family history records online.

Sites such as Scotlandspeople allow you to view birth certificates, marriage certificates, death certificates and census returns which can aid you in tracing your family tree. While sites such as Scotlandspeople and Ancestry require some form of payment to view their vast databases these costs are significantly lower than the cost of actually visiting Scotland if you stay in the USA, Canada or Australia and so can be seen to be relatively cheap. If however you do not want to incur any costs then there are other family history sites which allow you to view records for free.

One of the most popular free online genealogy sites is the FamilySearch site provided by the Church of Jesus Christ of Latter-Day Saints. This site allows you to enter the names of your ancestors and it will search its records to see if it can match your ancestor’s details. If someone has already entered details of your ancestor then it could provide you with a pedigree chart showing the names of your ancestor’s parents and children.

The problem with some of the free genealogy sites is that their records may have been entered by incorrectly and therefore even if you do find details of your ancestors it is still worth viewing the original birth, marriage and death certificates to ensure the details on these match with details shown on other family member’s records.

There is nothing worse than identifying someone as an ancestor and then going off and tracing their ancestry to find out later you have been tracing the family history of an unrelated person who happened to share the same name as you ancestor and to have lived in the same area. So make sure you double check all the people you trace as being related to their family records to ensure they are in fact related.

Genealogy is an interesting past-time which is becoming more and more popular and as the demand increases more and more information will be supplied online and hopefully this competition will bring down the costs still further whilst at the same time this extra information will make it easier and easier to trace your ancestors.

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Niall Roche asked:

Web browsing software is a wonderful thing. It takes all the HTML, scripts and other computer lingo online and translates it into the websites that you wind up surfing onto and losing track of work…and annoying your boss. Unfortunately your web browser can provide an open door to your computer to people who want to cause you misery in the form of Spyware, viruses and identity theft.

The first thing you can do to fight back is choosing a good browser. Internet Explorer is still the leader of the pack but Firefox has been slowly nibbling away at its lead and they’re now pretty much neck and neck in the race. Microsofts idea of making the browser part of the operating system backfired a little bit when online threats used vulnerabilities in Internet Explorer to riddle unprotected systems with viruses. So more people are choosing Firefox because it’s less of a target and is more secure overall – it doesn’t require almost daily security updates to keep it secure.

One huge step in making sure your browsers stay secure is education – knowing what users should and shouldn’t click on. Making people aware that ActiveX controls can be harmful and that not every security alert they see is genuine. If you’re in doubt about the source of a link or alert then don’t go clicking on any links or installing any plug-ins. One single click is enough to install multiple viruses that will mean having your system wiped – I have to do this for friends on an almost weekly basis.

Luckily enough web browsers (even Internet Explorer) are becoming far more clever. How? They’re able to spot and stop pop-ups and Spyware trying to infect your computer from “Attack Sites”. This isn’t a reason for stupidly browsing onto sites you know aren’t secure but it gives you an additional layer of security on your system that will alert you to the most common problems you could encounter.

Free toolbars are one of the quickest ways for your system to become infected with viruses and other nasty stuff like that. These toolbars are usually provided as free security software or as part of the installation of another piece of software you downloaded. If you’re not sure about the source of the toolbar don’t install it. Simple as that.

So just remember that your web browser is a two-way door. It allows you to look out onto the wonderful world of the Internet but the door can swing back towards you and give an uninvited guest a quick and easy way to access personal information on your computer.

If in doubt don’t download – easy really isn’t it?

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